Online Advertising

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If you're a network marketer, what kind of advertising do you use online? Do you use safelists, traffic-exchanges, an auto-responder and an adtracker? Do you spend alot of money on advertising or do you only use free programs? There are so many programs advertised online to use for advertising it can be mind-boggling! What have you had the most success with? No links here, that's not allowed , but you can tell me what kind of thing works best for you. Annie