Do you call the first number in the book? Aardvark taxis?

@fizzytom (752)
Maribor, Slovenia
April 3, 2008 6:34am CST
I was just having a walk during my lunch break and I noticed a car that had a sign on its roof saying it was from the "Aardvark School of Driving". Now what has an aardvak got to do with learning to drive? Of course, lots of companies use these silly names so that they can be the first in the list in the telephone directory. Do you phone the first one in the list when you look for a compnay in the telephone directory - be it plumber, solicitor or taxi company? Or do you look down the list for familiar names, or the closest firm? Would the name Aardvark ctch your eye - or do you think that this marketing ploy doesn't work?
3 people like this
1 response
@JudyEv (323672)
• Rockingham, Australia
30 Aug 16
I think this does work. You open a list of plumbers and start going down the list. My plumbing friends chose 'Altona' as the name for their business.
1 person likes this
@fizzytom (752)
• Maribor, Slovenia
30 Aug 16
My teaching and proofreading business starts with a B; maybe I should have a rethink.
1 person likes this
@JudyEv (323672)
• Rockingham, Australia
30 Aug 16
@fizzytom Better a 'B' than a 'Z'. I'm not sure it makes a huge difference really but I'd still be going for an early letter rather than a later one.