Will Allure change the way you buy makeup?

@rowantree (1190)
United States
September 2, 2008 1:39pm CST
Allure Magazine has announced that they are opening a virtual store which promises to be a multidimensional experience. There will be counters and aisles to browse and you will be able to shop 24/7 for your favorite beauty brands and exclusive products you won't find anywhere else. Allurevirtualstore.com will be open September 15th. Will Allure's new store be able to pull in dedicated Sephora and Beauty.com shoppers?
1 response
• United States
2 Sep 08
It won't change my makeup buying habits but it will be interesting to see how they are setting it up. Sounds fascinating! I wonder if it's going to be like those 3D virtual worlds online. I've been to a couple of those and it was so much fun walking around talking to people in 3D virtual world where everyone is a walking talking avatar! I will be visiting when it's open that's for sure. Depending on how interesting and how easy it is to navigate the site they may just give Sephora and Beauty.com a run for their money! Thanks for letting us know about it.
@rowantree (1190)
• United States
3 Sep 08
I'm interested in how it's going to look as well.