Have you tried setting up an online store? Do you trust them?

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Hello, guys! I would like to ask about setting up an online store. I'm selling clothes right now and would like to sell some items over the net. What I like about having an online store is that you don't exert that much effort compared to actually be in a stall and sell these. As a consumer, what things do you want to see on the site you want to buy? Testimonials? Sold items? Your thoughts, please. Thank you very much.