Why do supermarkets put items where you would never think to look for them?

@sharra1 (6344)
Australia
January 13, 2009 11:54pm CST
I wish they would stack shelves in some logical sense. For example paper goods with paper goods. But no they put paper towels with soups. It makes no sense and then just as you start to learn how a particular store stacks its shelves they change it again and you are back to running around trying to find the items that are not listed on the aisle labels. Do you have this trouble when you go shopping?
6 people like this
16 responses
• India
14 Jan 09
Hello my friend sharra1 Ji, These practices are common, this happens everywhere, so that there is a hue and cry at stores, people will talk more to staff to find out about particular items. I ciome from a place , where markets have been designed to by wholesome items and complete street will deal on same subects. If we want to buy cloths, we have to to one place, and to buy stationary go to another place. This is beside genera shopping where asorted items would be available. But generally a big stores following common Principal of Mercendise Franchise, they will arrange the stores so taht it appeals to visitors, to attaract their stores. may god bless you and have a great time.
1 person likes this
@sharra1 (6344)
• Australia
29 Jan 09
Thank you for your reply. Yes it does seem to be common practice but I would shop else where if the other stores were not so expensive. On a limited income I need to buy at the lowest prices I can and that is also a deterrent on impulse buying. I also end up in pain if on my feet for too long long so I do not appreciate having to run around the store looking for things that are not labelled in the isles. If my local store was better and less expensive I would shop there instead.
1 person likes this
• India
31 Jan 09
Hello my friend sharra1 ji, I think, to reduce bills, on ehas to adopt policy of buying at whole sale rates, where margin is more. But i know it;s difficulty, one is huge amount, in addition to storying facilities.may god bless you and have great time.
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@sharra1 (6344)
• Australia
4 Feb 09
We buy in bulk when we can as that is cheaper but we do not have a wholesaler available and with just the two of us I don't think we could afford to buy as much as a wholesaler would sell as. Also with food it would go stale before we ate it all.
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@tessah (6622)
• United States
14 Jan 09
the way they do it is logical. logical bussiness. as yer running around trying to find what yer really looking for.. yer bombarded with other items, thus increasing the chances of "impulse buying". the store makes more money when you just go in for one or two items and wind up buying way way more, no?
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@sharra1 (6344)
• Australia
23 Jan 09
They can try as much as they like but I do not impulse buy. In fact I tend to be the opposite. The more someone tries to sell me something the more likely I am to walk out of the shop even if I want the item. When I go shopping I know there is a chance I have forgotten something so if I see something I have forgotten I will buy it but I rarely every buy stuff that is not on our list. We just do not have the money and we are both on a diet so we cannot have food in the house that is bad for us. If we can resist it while shopping we are safe till next shop.
@tessah (6622)
• United States
23 Jan 09
well the majority of the population walks into a place to get one item.. has a case of the oOoOo shinies, and buys three times what theyd planned on their list LOL whichd be why the stores arrange things.. and consistantly rearrange things. the way they do
1 person likes this
@sharra1 (6344)
• Australia
26 Jan 09
Well I am just strange and I also live in the country so I only go into town once a fortnight to do my shopping. It also helps being on a very tight budget. I cannot afford to impulse buy but I never go to the store for just one item as the trip costs too much. If I run out of anything in the fortnight I buy it locally but the local store is expensive and does not carry much so there is very little chance of impulse buying.
@ronaldinu (12445)
• Malta
27 Jan 09
The supermarket that we are currently shopping from seems to have good workers who stack products in a logical sense. It used to piss me off to have the products regularly shifted from one place to another. Therefore we submitted our complaints to the customer care and things have improved drastically. One thing that I dislike in supermarkets is that once you grow fond of a product you don't have a certainty to find it another time It seems they buy in wholesale and try to get the best profit margin prices for themselves. (c) ronaldinu 2009 -
1 person likes this
@sharra1 (6344)
• Australia
28 Jan 09
That is good that they listened to their customers and improved things. I wish more stores would realise that customers should be listened to but I think some chains are so big that they just do not care.
@ank_47 (1963)
• India
21 Jan 09
upto now i didn;t find any problem with shopping in some shops. the products are displayed in each section in board near each line .so i can see that board and i can see the products and shop quickly.
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@sharra1 (6344)
• Australia
22 Jan 09
The aisles at our store offer some guide but not to every product and often if you do not see the item as you are walking down the isle then you have to go searching for it and that can be really frustrating.
@pyewacket (44037)
• United States
17 Jan 09
It's not so much a problem of where some item may be but the lousy system in general my one supermarket has. Their shelves are really high up...practically reaching the ceiling of the market...for instance the one isle..on the right side is all their produce, but then on the top, top most shelf are all the paper products...you have to be either a very tall person to reach them (I'm not as I'm only 5' 1") or a mountain climber to get at them
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@sharra1 (6344)
• Australia
22 Jan 09
We have the same problem. I am 5'4" but I still have to climb on shelves to reach the top one. It is really annoying. Maybe they should put foot stools in for us. Our supermarket puts our 2 litre tomato juice up high so I have to climb to reach it and its heavy. I have dropped it at least once and the container split so it cost them for putting it too high. Maybe they assume that everyone is tall but it is ridiculous as most women are in our height range.
@bunnybon7 (35867)
• Holiday, Florida
16 Jan 09
exactly. i think they do that to get us to look at other things we might be tempted to buy. at least thats what i've heard.
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@sharra1 (6344)
• Australia
17 Jan 09
That is probably true but it makes shopping very frustrating and I am on a strict budget so I avoid buying anything not on my list.
@riyasam (16578)
• India
15 Jan 09
i know what you are talking about,once i was looking for milk powder ,it was such a trouble looking for it.atlast i found it among washing powders.
1 person likes this
@sharra1 (6344)
• Australia
17 Jan 09
Milk powder with washing powder? That sounds unhealthy. I suppose the connection is that they are both powders but if that was it why just those and not other powders. It is all very strange. I do wonder about the minds of the people who work out where products will be shelved.
@callarse1 (4793)
• United States
15 Jan 09
Generally I can find everything I want. It is usually logically placed. If I can't find something I just ask someone that works there (if possible). If I end up not finding the item then I'm not going to buy the item or I'll just keep looking until I find it. I've never seen what you saw aout the paper with the soups. That doesn't seem very logical at all! Cheers! Pablo
1 person likes this
@sharra1 (6344)
• Australia
15 Jan 09
The shop where we buy our groceries does not seem very logical at all. I sometimes wonder about the person in charge of product placement or shelf stacking. I do not know what motivates them regarding the placement of some items. It can be quite frustrating especially if the item is not on an isle label so I have to walk every isle trying to find it or ask someone if I can find someone to ask and they actually know.
• United States
15 Jan 09
oh how funny, this happened to my husband last month as he asked an employee of a local grocery store here where something was and even the employee couldnt find what he was looking for... so for now, we have stopped going to that store unless it is totally necessary to run into that store which we havent had to. Its amazing when you decide that a store is more of a hinder than help and you dont go there, you find that you really dont need that store.
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@sharra1 (6344)
• Australia
17 Jan 09
Well it is a worry when their own employees do not know where things are. I would change stores except that I find they are much the same and we have already changed stores a few times. The store I am thinking of is the one where we buy all of our groceries so we need it pretty much.
@Opal26 (17691)
• United States
14 Jan 09
Hey sharra! That is strange! Putting towels with soups? Even my grocery store doesn't do that! They purposely change the stores around so that customers don't get used to where things are. They want you to "look" around! That's why they change the stores around so that you take your time to see where things are and then maybe you will buy other things while you are looking for what you want! It is done by all kinds of stores! It is a marketing strategy! It's very annoying, isn't it?
1 person likes this
@sharra1 (6344)
• Australia
15 Jan 09
Well this one always gets me because I always miss them. I am so busy sorting out the soups we are getting as part of our diet that I forget to look for the paper towels and then several isles later I read it on my list and think oh dear where are these. Now that I have actually remembered where they are they will probably move them again. I see no logical reason to put them in that isle when they could just as easily be with the tissues or party goods or cleaning equipment.
@mychattime (1013)
14 Jan 09
Yes I must agree with you, they don't always put stuff with stuff you'd put it with, the sugar in my mind should be with tea and coffe but no its in the home baking stuff, fair enough if its baking sugar but when its sugar for drinks surely in my mind it should be with the drinks!!! Shopping drives me crazy anyway so these little things just irritate me even more ha ha
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@sharra1 (6344)
• Australia
27 Jan 09
Ah well sugar is used in baking and drinks but they could put the drinks with the baking products and then they would go together. I can actually remember where the sugar is but I never think of paper towels in that spot. I always think of paper products at the other end of the store. lol
@Uroborus (910)
• Canada
14 Jan 09
They do this so you spend more time looking around the store. The more you look around, the more items you see that perhaps you didn't think of buying, and now that you see the, you do buy them. No store wants to organize itself so that you go in and out in the fastest amount of time, with the least exposure to all their mechandise.
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@sharra1 (6344)
• Australia
27 Jan 09
Ah well that never works with me. I have an allergy to sales pressure. If anyone tries to make me buy something it is more likely to make me not want to buy it. Weird I know but sometimes it can be a real pain. There are times I have wanted to buy something but have left the store because the sales person tried to push before I was ready to ask for help.
@twoey68 (13651)
• United States
14 Jan 09
That's easy...it's so that you have to walk all over the store looking for what you want and hopefully their brightly colored displays and sales spots will catch your eyes and get you to buy things you weren't planning to buy. That's also why most stores put things like milk, eggs, bread and meat in the very back of the store so that you have to walk past all the other stuff to get to them and chances are you'll pick up a few other items along the way. [b]~~AT PEACE WITHIN~~ **STAND STRONG AND TRUST IN GOD**[/b]
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@sharra1 (6344)
• Australia
25 Jan 09
I suppose it works with some people but it just makes me frustrated when I have to hunt down an item I need but cannot find.
@manya_pearl (1905)
• Singapore
14 Jan 09
Hi... sharra1. You must be an observant since you ask this question. Its true... and instead being confused by its products, this supermarket using this strategy to make you remember that you need the soup and also the paper goods. heheh... Most of the time, i buy goods from the same supermarket and mall... i have regular places to buy stuff... But sometimes, i really have no choice that i really in emergency to buy something. I usually ask the worker there where can i find the particular product or brand... and i always find it, even the price is little diffrent. yes, if we say its illogical, but supermarket says its business... I saw they put kids toys near to the meat and fishes section. Its crazy... and im still curious about that. Is there relationship between meat and fishes and the toys??? They may be have reason like this: - who will buy the meat and fishes? mother or father, or someone old, or married person... or anyone who has family, or whatever... but they need to cook their own food, so they will go to that section most of the time. - why toys there? with whom the person buy meat comes? with their kids. Maybe little kids or big kids, or no kid at all... so their probability who will buy is using causal effect. That's my understanding... probability of BUSINESS...
1 person likes this
@sharra1 (6344)
• Australia
25 Jan 09
I am sure that someone thinks it is good business and maybe it does encourage people to buy things that they would not normally buy. Personally I think all paper goods would be better together. Doing that would still show people things that they did not come to buy but would make it easier to find anything made of paper.
@James72 (26832)
• Australia
14 Jan 09
We can thank overzealous merchandisers with flimsy pyschology courses under their belts for all of this sharra! To them it is all a strategic science. Paper towels go with soups because people who eat soup will tend to spill it and what better to wipe it up with for example! Sugary treats will go at the eye levels of children and so forth. If people had any idea of all the preparation and methodology that went into this, they would be amazed! All we can do is try our best to deal with the sensory overload and confusion and then make the most of our weekly grocery hunt!
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@sharra1 (6344)
• Australia
21 Jan 09
Yes well it seems to have the opposite effect on me. If someone tries to make me buy something I will reject it even if I want it. I just seem to have an aversion to pressure selling. I like to walk into a store and browse and if I want something then I will approach a sales person to ask but if they try and push before I am ready I am likely to walk out of the store even if there are things I want. As for chocolate I have trouble resisting it when there is just one or two but when hit with a huge wall of chocolate I can resist it reasonably easily. I do not like to see it on mass like that at all.
@vicky30 (4777)
• India
14 Jan 09
I do not have trouble when i go shopping.Everything is kept in the proper place.If i can't find the product i ask the storekeeper about it.I really enjoy shopping with my shopping basket.If i have doubts i will ask someone about it.
@sharra1 (6344)
• Australia
16 Jan 09
Sounds like the store you shop in is well labelled and it is easy to find someone to ask. I am happy for you.