does anyone actually follow advertisements??????????//

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i wonder many times that do all the advertsiemant and commercials actually effect a persons buying pattern or selection of products??????????? whenever a consumer wants to buy a product he is given a great scope to chose btwn the various substitutes ....... how does he select?is he actually influenced by the adds??or is it more of own experince or someone's word that makes a person buy any product????? do the adds influence your buying style or not???????//