Do YOU notice a difference in the customers in the different supermarkets?

you are right about this, in the US we have a working class supermarket with a lot of store and national brands. the other yuppie store has for that is good for and only the bust. These the parking lot is filled with BMW and Mercedes. The blue collar store parking lot is filled with minivans and pickup trucks

I would say that here in the United States we get a cross over of people in almost every store. I usually try to shop around midnight because the stores are so crowded during the day. We have a Meijer grocery and merchandise store that most people shop at. It is usually filled with college students and everyone else in town. I laugh because you normally don't see a lot of men unless it is a holiday like Valentine's Day. Then Meijer is filled with men and they all have panicked looks on their faces. When the Walmart came to town they were pretty much snubbed by the "upper class." I put that in quotes because they think they are rich but we are a small town and they are average middle class for places like New York and Miami. There was a big protest about Walmart but I find it a pleasant, friendly place overall. People are much more down to earth there. Our small local grocery store normally has just the locals in attendance and there is always a chance of meeting someone you know. We have many ethnic small groceries and I always enjoy going in and talking with the owners. Sometimes we struggle with language but it is always a good time. Aldi is in our area. I have yet to visit this store. If it is German, my father would have been proud. Ah, what a wonderful life that we have so much to pick from. I remember when all we had was the corner grocery and you actually knew the butcher at the meat market.

When I shop for food what most interests me is getting the food that I like to eat. The situation is that not any of the supermarkets stock all the food that I need to purchase. Therefore I visit a variety of different supermarkets. Near to my home is Sainsburys and it is great with labeling some of its food suitable for vegetarians and vegans. It has quality food and a budget range. It has quite posh and busy types of people shopping there as well as retired people and mothers doing their weekly shop. Most of the people are middle class in there I would say. By comparison Morrisions is further from my home and it has just a few items that I must have. I only visit it about once every six weeks. It tends to get a mix of people. Prices are highest in Waitrose and I love to go there once a month. It is full of upper class and middle class people. It has some fancy food choices and never has any bargains. I go to Asda about once a month to get soya drink formula for my toddler son. It has cheaper prices and attracts working class people. I rarely go to Lidl or Aldi but when I do I see working class people and cheap prices. They don't stock many things that I eat but they are fine for kitchen rolls and black sacks. I go to the Co-op about once a month and it appeals to friends of the environment because of the company policy. I like to get their baby wipes and a number of other vegan products like shampoo, conditioner and soap. Friends of mine that live in Canterbury do all their shopping at a health food shop and they have a poor view of all supermarkets. Now we are in a recession most people are looking for savings. A money specialist on television promoted down shifting when shopping for food. He suggests that there are three or four ranges of food and there is little difference in taste between the most expensive than the cheapest.

Working from home, I can go food shopping when other people are at work, so I mostly meet the unemployed and retired people, in whatever supermarket I'm in! My nearest supermarket is a Waitrose. It seems to be most expensive for many items, except for fairtrade bananas, especially when they bag up the loose ones and sell them at off half price. I go to Waitrose to find price reductions in fresh produce, or seasonal food items. It is definitely a 'middle class' store, and I'm probably the scruffiest and poorest person shopping there. The main difference I notice in Asda and Tesco, where prices are lower, is how people in their pile up their trolleys with a lot of cheap but unhealthy food, whereas in Waitrose people pay more for quality and healthier food.

To be honest there are the same mixture in all supermarkets I shop in sainsbury and I am not that well off,my husband works extremely hard for his money from 3am to 4pm driving a lorry nothing middle class about that,we shop at sainsburys because the food is good and the veg lasts over a week in fridge,I have tried asda and the veg goes off to quick and some of the meat went off,I have tried tesco and the store is so big and everyone bangs the trolleys I get lost and confused in there.I have seen people in tesco that are dressed very well and seem quite snobby,then there were the types that scream and swear at their kids the same in sainsburys as well they are all the same.The main reason I shop at sainsburys is because of value for money and good quality.For no other reason than that.xxx

I think the customers in the supermarkets hear in Pennsylvania are equally the same poor middle class. I like to shop around for bargins also I am a bargin hunter. I will go to a different store to get a better deal.

I think in going to supermarket there are a lot people and the purchasing buyer of the people depends on once capability and salary.