Do companies benefit from offering yearly awards for associates?

@Trensue (5258)
United States
March 29, 2009 3:36pm CST
Recently I sat through a three hour awards program and really began to wonder if it really was in the best interest of the company. I enjoyed myself, but I kept hearing things like "For the third year in a row" So if the same people are winning each year is it an actual award that people are trying to win? It makes me wonder.
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