How do they know?

@Theresaaiza (10484)
Australia
March 31, 2009 2:24am CST
I have seen many commercials of cosmetic products, or other items and some of them advertise it this way, for example: Recommended by 9 out of 10 doctors or 4 out of 5 dermatologists agree Question is: How do these companies know that? Did they actually hire doctors, or dermatologists, or experts to try the product? Did they do an actual survey?
4 people like this
10 responses
@Ritchelle (3797)
• Philippines
31 Mar 09
i do believe they conduct surveys. this is needed in the very place where the product is born to get approval of the product's mass production and act as a cushion against any legalities that may come up. what they don't tell you is where they conducted the research. most of the time it is in their place, abroad. so most of the time the product is recommended only for the physicality of the people where the survey was conducted. sometimes that makes a lot of difference on a product's effectivity.
@Theresaaiza (10484)
• Australia
1 Apr 09
That makes some sense. Sometimes when I use the same brand but manufactured abroad, the results are quite different especially for shampoos.
1 person likes this
@Ritchelle (3797)
• Philippines
2 Apr 09
still having problems with your hair? i know you'd somehow like the way i would answer your post. nothing like a former teacher talking about little details to another teacher :)
@Theresaaiza (10484)
• Australia
14 Apr 09
Hehe, my hair is always problematic, teacher ritchelle. I dont know what to do with it.
1 person likes this
@bombshell (11266)
• Germany
31 Mar 09
good question dear.in pinas not sure about it but yes it is true.here in germany there is program in tv every monday that they hired the expert to have the taste of the product and we can see it live plus the product so the product has tested the have the printed on it"very good"good like the head and shoulder shampoo and pantened they are tested and its the best not a lot chemicals compare to other brand.
@Theresaaiza (10484)
• Australia
31 Mar 09
So which do you prefer, bomb expert? Pantene or head and shoulders?
@bombshell (11266)
• Germany
31 Mar 09
for dandruff of course the head and shoulder but pantene also good its realy shining the hair.
@Theresaaiza (10484)
• Australia
31 Mar 09
Well Pantene causes me dandruff. I don't know. Good thing H&S is always there to the rescue. We actually go for the same brands.
@Ysabel (1202)
• Philippines
1 Apr 09
hi theresaaiza, i think they do conduct survey beforehand. they send samples for testing to a selective few. but then again, these does not represent the majority because only a few have tested it. that's the downside of research. the sampling group can't really say or speak for the majority.
@Theresaaiza (10484)
• Australia
1 Apr 09
Exactly, and how are we supposed to know if the survey is accurate, and unadulterated. I mean, what if the experts have been bribed to approve of their product, right? I mean, I'm just saying....
• United States
31 Mar 09
The problem, of course, is that they do hire these doctors, who then feel obligated to voice their most favorable opinions. I rely on what my doctors have to say, but I ignore what a bunch of anonymous doctors who are paid for positive opinions say.
@Theresaaiza (10484)
• Australia
2 Apr 09
Bribery is, indeed, everywhere.:-( Too sad.
31 Mar 09
They send polls to all candidates for the poll and some people check yes, some check no. Then they average everything and come up with the ratio. So in reality only 9 out of 10 doctors that sent their polls back recommend it.
@Theresaaiza (10484)
• Australia
2 Apr 09
I see, that made me understand a bit. Thanks.
@mermaidivy (15415)
• United States
31 Mar 09
I always think about it too. I think some just says "according to lalala..." with no actual figures to show the audience but some actually show the professors or experts ' name on the commercials. Some companies want to have stronger respond so they do that or even hire the experts to be in the commercial just like some products spend so much money on the celebrities to be the representatives is because the product company wants more reputation and get popular in the market. I think it is all marketing stuff to sell their product.
@Theresaaiza (10484)
• Australia
1 Apr 09
There are commercials showing actual doctors but some I just knew later that they were just commercial models wearing a doctor's uniform. For a time that really tricked me.
@derry123 (611)
31 Mar 09
Yes I wonder that to .. Do you think they actually do surveys with those people , I cant imagine that .. There are lots of survey sites that ask questions about personal care and cosmetics but its to the general public *
@Theresaaiza (10484)
• Australia
1 Apr 09
Yes, I have the same question. It seems too good to be true that they do seek expert's approval.
@limlobin (103)
• Philippines
31 Mar 09
They do conduct surveys. However, only in a specific scope. They cannot post in public information that is false because there are laws that governs those certain actions. That's why there are little texts at the bottom or corners of the screen commercial with the asterisks ** showing the limitations and scopes of their information.
@Theresaaiza (10484)
• Australia
1 Apr 09
Thanks for the information. Happy posting!! :-)
• Israel
31 Mar 09
I think they might do an actual survey.
@Theresaaiza (10484)
• Australia
31 Mar 09
You really think so?
@jpso138 (7868)
• Philippines
31 Mar 09
Well, I could be mistaken but I do think that they are hiring people or have hired certain firms to conduct surveys on this things. This is perhaps the reason why they were able to come up with such statements. Companies use this result for their advantage. One time, I was drinking coffee in a coffee shop here in Cebu and someone approach me and ask if I could fill up some survey forms. It had different questions ranging from cosmetics, soaps, foods etc. Later on, I came to know that the person came all the way from Manila and was hired to do a survey here in Cebu. So most likely, these companies are also doing that.
@Theresaaiza (10484)
• Australia
31 Mar 09
I see. Yeah, maybe they DO conduct surveys. You've been a respondent in the first place.