If you don't like a tv show why are still watching it?

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I bring this up beacuse lots of people where complaining about the sunday episode of Family Guy. What i don't get is people still watch the show even though they hate it! I don't get it! If there is a show I don't like I don't watch it! If some tv programs are so appauling to you way don't you do something about it? You can contact the networks,contact your local tv news,write to your newspaper and on the web for some examples! I hate peolpe who say they'll do something but never do! Stand up and say something! Nothing gets done standing on the sidelines!