Keyword Question

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Okay. I am having a hard time with this whole "Keyword" thing. I understand that in order for my sites/links to rank higher on search engines, I have to optimize my keywords to match the content in my articles. I got that much... BUT... Here is my issue. One of the websites I deal with, places ads on the article and that is how you make your money, from people clicking on them. So I realize that in order for people to click on these, the ads should be relaevant to the content of my article and this is perfected by placing keywords throughout the content of my article and that automatically matches the ads with my content. But...sometimes I will use good keywords, sprinkle them through my article well, and the ads that show up will STILL have nothing to do with the content in my article. I will edit it and play with it to try to make the ads and the article match, but it won't do it! Does anyone have any good tips about this? I am normally pretty good with it, but once in awhile, I will get weird ads. For instance. I posted an article about getting free tokens on pogo. I put keywords all through the article about pogo, pogo games, free pogo tokens, club pogo, ect. After posting this article, the ads that showed up were about cleaning services and eye makeup! No matter what I did, I could not get it to change. What do I do in this case?