Do you switch TV/Radio channel during commercials?

Philippines
January 27, 2010 9:37am CST
I am a marketing student in my third in college, we had studied different behavior of tv viewers/radio listeners, are you one of this?
2 responses
@cycle6060 (118)
• India
27 Jan 10
No mostly I don't switch but the minute the commercial starts I will hit the mute button. Only very rarely when I watch some sports channel I don't mute the T.V.
• Philippines
27 Jan 10
So by muting the tv, still watch the commercial or do some stuff?
• India
27 Jan 10
Yeah just mute it to get some relief for my ears but I don't mind watching commercials.
@Ravenladyj (22937)
• United States
27 Jan 10
I dont listen to the radio but when I'm watching tv I only change the channel during commercials if I'm watchign two shows at once LOL...if its a really annoying commercial I'll mute the sound....and at times I'll flip through a magazine or get up and get things done (like switch the wash or go out, grab the mail..go to the bathroom, fix a snack etc etc)
• Philippines
27 Jan 10
I will take it down my friend, will your idea could help me further. I will take down note for switching channel during commercial if viewer watches two/more TV shows or annoying commercials thanks lol