Isn't membership card a good method?
March 18, 2012 11:00am CST
Many people like to join the membership of a supermarket by applying membership cards. It is also a technique that is usually used by a supermarket to retain loyalty of customers. Normally, customers have to pay certain amount of money every period to hold the membership cards from time to time. By holding the card, member can get discount of certain products and some new information of the supermarket. Besides that, members also can use their membership cards' points to buy certain goods from the supermarket. To gain the membership cards' point, members have to buy goods from the supermarket. In your opinion, do you think that getting a membership card by using money is a good idea for customer?
20 Mar 12
Hi AmberKa, in my country not only supermarkets launch membership card, so as cafes, bakeries, saloons, boutiques, electrical shops and etc. For me, membership card just a loyalty card, so call "psycho card". With the membership card, some customers may think that they have the "priority" or different status. With the membership cards, customers are able to enjoy certain promotions or discounts. But normally they will be charged a certain amount of fee for the application and renewal. In the case of membership of supermarket, i don't think it is worth to pay for the membership as they do limit the quantity of each members to purchase on the offered items, especially hot items. The discounted price do make customers to save but eventually customers did pay for the membership. So i believe that without membership, loyalty of customers still can be archived with good services, manners and fair prices. :)
18 Mar 12
We don't exactly have that system where I come from, but we do have something similar called supermarket loyalty cards. When you use a loyalty card in a supermarket you accumulate points, then when you've got enough they send you discount vouchers. They don't expect you to pay for the cards though, they just give them out for free. I've got loyalty cards for a couple of supermarkets and I think they're a good idea. I wouldn't pay for one though.
19 Mar 12
Yeah, we have these free loyalty cards here too. I've got one from my local supermarket and they have double point bonus on Tuesdays. So I've always made sure that's when I do my weekly grocery shopping. They're great, I've redeemed my points several times and got an almost free shopping trip every 2-3 months or so.
19 Mar 12
Yes.My mom used to have one of these.Many a times,she would be purchasing things from the same supermarket which is near to our home.IN such a case,it is profitable when they give us some discounts and vouchers for members theres.They also get to retain the customers and also we customers et some discounts which can be used to get so many gifts and extra items.I think this idea is great for those people who buy from the same shops nearer to their homes.
19 Mar 12
It's good for those who are regularly shopping for big amounts.Like the SM advantage card, you have to pay 150 pesos but you can take back your 150 points only if you purchased total amount of 30,000 pesos. As 200 peso purchase is equivalent to 0ne point. One point is equivalent to one peso. Good for those who are shopping 100,00 pesos a year as your card where you spent 150 pesos is good for one year. When you renew the next year you'll be charge with 100 pesos, you can only take back your 100 pesos by having a total of 20,000 purchases. There are discounted items sometimes open for members but sometimes you don't need these, so if you purchased less than 30,000 in a year, you loose.
27 Nov 12
In India also we have loyalty cards which are offered my super markets and medical shops. And the customers are not charged for issuing cards, neither are they charged anything for renewal, in fact there is nothing called renewal of loyalty cards. I have 3 cards and I use them whenever I visit to buy something.
29 Jun 12
In my opinion, if you buy groceries in large amounts or buy them regularly; then it is a good idea to use money to get a membership card. But if you buy groceries every two weeks or just small amounts, then you don"t need to spend money to get a membership card. It also depends on how you want to save money.
• United States
21 Mar 12
I like the free supermarket membership with discount coupons and sales but in a way I feel like the memberships are only for the stores and not a real benefit for customers. Supermarkets with memberships want to make you feel more important than the customers without one. I feel like if it is free than why not just set a sale price and keep it that way for all shoppers. Some stores even have gold membership if you spend a set amount in a year. At times I think maybe they are tracking our memberships just to see what we buy and how much we are spending but who knows. On the other hand stores that have bulk items and charge a fee might be good for people with a business.