Why Adidas will have two logos?

logo - Adidas logo
@youless (112112)
Guangzhou, China
March 28, 2012 3:28am CST
It seems that one brand just has one logo. However, I found it is strange that Adidas has two different logos. I don't understand why? What the difference of Adidas products between these two logos?
6 responses
• Singapore
6 May 12
I do not think that Adidas has two logos. Where did you get this information from or where did you see these two logos that are supposedly Adidas's logos?
1 person likes this
@youless (112112)
• Guangzhou, China
7 May 12
Didn't you see it in the stores?
• Singapore
7 May 12
No I haven't. Maybe I will keep a lookout for Adidas brands next time I am at the sports wear shop. Maybe they do have more than 1 logo..
@tonyllenium (6252)
• Italy
17 Dec 12
yes it is true they have 2 logos because the classic 'trefoil' style is the oginal adidas style for urban/street wear and even sports the other one exists because they choose to distinguish from the classic style lauching a new line towards performances especially in sports...
1 person likes this
@youless (112112)
• Guangzhou, China
17 Dec 12
It is clear for me now.
• United States
7 May 12
One is the more modern logo and the other is their classic line logo. Or atleast that's how I interpret it. Still good products no matter the logo.
@youless (112112)
• Guangzhou, China
7 May 12
Modern logo is a new explanation for me.
@jshekhar (1562)
• India
6 May 12
Hello friend, Adidas have always projected themselves as a serious sports brand, mainly directed at male sport lovers. They are trying to extend their target audience to the females now and I think that is the reason they have come up with the second, flowery logo.
1 person likes this
@youless (112112)
• Guangzhou, China
7 May 12
I like Adidas.
@topffer (42156)
• France
6 May 12
Adidas is using different logos -- not 2, but 4 -- for different kind of products. The oldest logo is for vintage items called "Sport Heritage", and there are 2 different logos AND a common one -- it is a bit complex -- for the "Sport Performance" and "Sport Style" divisions. The Adidas Group itself has also a different logo, but it is only for letters/papers. You can see it on their web site : http://www.adidas-group.com/en/home/Welcome.aspx
1 person likes this
@youless (112112)
• Guangzhou, China
7 May 12
I don't even know it has four logos.
@victorkrish (1614)
• Malaysia
28 Mar 12
I think it is because of old and new upgrade. oops sorry if i was wrong. Anyone that can give a good explanation, share to me too. I like adidas and nike.
1 person likes this
@youless (112112)
• Guangzhou, China
10 Apr 12
This can be a good explanation.