Do shopping malls use scents to attract people?
October 21, 2012 9:37pm CST
Yesterday I saw a lot of people swarming a shop like honeybees. I got curious I asked why these customers are flocking inside. The shop is not on sale, they even have a few salesperson. So I asked why they are bumping each other inside. The thing I noticed is the pleasant smell, the scent inside the shop. It somewhat change people's mood that they tend to buy items without thinking. So you think malls are spraying a sort of aroma to appeal to customers?
22 Oct 12
Oh really! I never felt this way. I think they spray good scent so that the ambiance smells fresh. Malls are often enclosed and crowded, not letting in too much of fresh air. People carry different smell and sometimes bad smell. So, such sprays do away the stinking and brings in good fragrance.
22 Oct 12
Without any doubt although it is not as prevalent as music for enticing people. The music is often slow and that influences people to relax, move slowly around the shop and look at things for longer. It is a sales technique that works. Shops that play loud music are welcoming to youngsters I have noticed. Smells are attractive, particularly the smell of coffee and fresh bread, but they are only going to work naturally for those specific sales. I imagine that a coffee smell wafting down from a cateferia into the shop beneath could entice people to stop shopping and take a coffee break instead. There must be an art in choosing the appropriate smell.
22 Oct 12
I wouldn't be surprised if that is used as yet another subtle way to lure customers. I know they use music and they would put the bakery section up front in supermarkets so that people's sense of smell would be enticed to come in the store. There are so many subtle ways to attract customers to come in, stay longer, and hopefully buy more in stores.