Technical Site Audit Checklist

August 20, 2014 11:16pm CST
We all want to deliver actionable site audits, but doing the research can be a bit overwhelming if you don’t have a process in place to systematically go through a site. I have created a site audit checklist that will walk you through how to do a site audit. This will work for most sites - in many cases you will need to customize the checklist a bit as some aspects won't be relevant or are unable to be changed. Make sure to look at really important pages (high priority landing pages, pages with a lot of links, pages flagged by crawl tools, or pages that the client has specifically asked for help with) in addition to the template pages. At the end of your audit, don’t write a document that says what’s wrong with the website. Instead, create a document that says what needs to be done. Then explain why these actions need to be taken and why they are important. What seems to be really helpful is to provide a prioritized list along with your document of all the actions that you would like them to implement. This list can be handed off to a dev or content team to be implemented easily. These teams can refer to your more thorough document as needed. My Web:
Internet Joe Pro provides creative website design, business logo design, website development, SEO & PPC services and social media marketing solutions to global clients.
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