More No Love On The Rocks

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Further to an earlier discussion on disliking ice in drinks, here are some more observations, moving more towards alcohol than to soft drinks. The very phrase ‘on the rocks’ seems odd. Ice is added to the drinks – not the drinks poured over ice. A ship on the rocks is in serious trouble and floating ice is more akin to icebergs than rocks. A leading Irish cider producer who had operated in the emerald Isle for years, hit on a big marketing gimmick for launching their perfectly ordinary passable brand in the rest of the UK. They recommended serving it with ice – lots of ice – half a glass full in fact as opposed to just a few cubes. The idea took off well much to the dismay of many bar-stewards. Ice takes up a lot of freezer space if everyone wants it every drink, so a drink that demands extra ice is a nightmare. I often see bar staff reduced to panic as they hit danger of running out of ice. They get to appreciate customers like me who don’t demand ice. Arthur Chappell