More than 100M people have already upgraded to Windows 10!
November 1, 2015 2:27am CST
When I turn on my laptop I frequently find that a box pops up with the above message. Presumably this is a marketing ploy, and the idea is that it will make me want to ‘jump on the bandwagon’. I will say to myself ‘Oh well, if all those other people are doing it, I’d better do the same!’ Now if they told me that Windows 10 was much better than the previous version, that it would make my work easier, allow me to do things I couldn’t do before, or somehow improve my life in other ways, I might be tempted to look into it, but simply telling me that so many other people have already adopted this system doesn’t tempt me at all – why would I want to be just like everyone else? Many years ago I remember a TV ad with the tagline ‘Half a million people can’t be wrong!’ (I can’t remember what it advertised though). The thing is that just because a critical mass of people think one thing, that doesn’t make it right (as I knew even as a teenager); just look at all the people who used to believe the Earth was flat for example. Of course in the end I expect I will have to switch because new versions of software will stop working with older versions of Windows so it will be impractical to manage without, but perhaps they think the message ‘Download Windows 10 or your computer will stop working!’ sounds more like a threat than a temptation. Nevertheless it is closer to the truth. All rights reserved. © copyright Fleur 2015.
6 people like this
• Boston, Massachusetts
1 Nov 15
I have already been through that with XP but I still have a computer running on XP and this one runs Win 7. The Boy had Win 8.1 and upgraded to 10. He likes it. What bothers me are the commercials that say that feature small children and tell me that one day she'll turn on her computer with a smile, etc. I don't want my computer to be that personally attached to me.
• United States
2 Nov 15
The marketing team will tell you how many people have upgraded but they fail to mention how many people have downgraded right after. Marketing ploys can be fun to laugh at, but the truth is some of the tactics they use are sleazy.
1 Nov 15
I had windows from day one and was frustrated every time there was an up grade, My kids bought me a Mac (they all have them) and I was happy to miss Windows 9, I tried to use it on my sisters computer at her house and never could figure it out - so I used my ipad at her house. She didn't like 9 I will ask her if she is using 10 yet.