The Story In The Song - Jessie J – Price-tag

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Featuring B O B A song from 2011 that seems superficially quite radical and anti-consumer-capitalist society by a singer who has heavily pampered to the very values her best known hit is so dismissive towards. Jessie J is now one of Britain's highest paid A-List stage performers. She rapidly sold out on the radical anti-capitalist anti-consumer culture of the very song that made her name. The high production values video for Price-tag itself sees Jessie J go through several glamorous costume changes, and wears her own bling, while she tells us all off for obsessing about prices, bling, etc. She just wants a party and a world that lives for garage music. (how vacuous). She is dismissive of gangsta rap's treatment of women as possessions for sexist creeps, but she has been criticized for her own wealthy glamorous lifestyle running counter to the song's message of simple happy values. She is dismissive of people living for the sales and shop-bargains but her own glamour is a style many fans try to copy. The song on Youtube - Arthur Chappell