Quest for Fairness

Pakistan
April 7, 2016 3:06am CST
There is an obsession among women of South Asia to attain fairer skin tone. In quest of fairness, they will try anything often at great cost to their health . Young girls are quite susceptible to the widespread advertisements of beauty-products and whitening-creams on TV which promise miracles. However use of substandard skin whitening creams can and have caused skin problems such as itchiness, rashes, dryness, pimples, hardness and darkness of the skin. Skin whitening creams usually contain skin bleaching chemicals such as steroids, mercury salts and hydroquinone among other harsh and dangerous chemicals which causes the skin to lose its thickness and tightness making it weaker. Isn't it terrible how big companies and manufacturers of beauty products play with health of women and use media for their advantage? Or would you blame the society where fair skin tone in women is equated with beauty, success and chance of a good marriage?
8 people like this
8 responses
@mammots (3282)
• Philippines
7 Apr 16
I honestly believe that globalization has contributed a lot in changing the mindset of men and women anywhere in the world in terms of beauty standards.
2 people like this
@allknowing (61798)
• India
7 Apr 16
I think the individuals need to be blamed. Those that go for such treatment know what they are going in for.
1 person likes this
• Pakistan
7 Apr 16
I do not agree entirely. If girls are constantly turned down for marriage or job because of their dark skin (and it does happen in our countries), then they cannot be blamed for getting desperate.
1 person likes this
@allknowing (61798)
• India
7 Apr 16
@Dawwriter Are such marriages worth going in for where skin decides and not the character of a woman?
1 person likes this
27 Apr 16
it's not good to change fair skin by chemical tint. though the manufacturer declare that's no harm, it is not nature. it's harmful to health if long time usage. people has different beauty view, so it's not strange if they do that.
1 person likes this
@jstory07 (65368)
• Roseburg, Oregon
7 Apr 16
The women should care more about their than to use those products/
1 person likes this
@TheSojourner (17479)
• United States
7 Apr 16
Like others have said, it is irony that those of us with light skin so often want the color of tan or brown. Those who are darker want to be lighter. By our buying into those notions, businesses will use the knowledge of what we want to give us what we will spend our money on to achieve. Who is more at fault? It is shared responsibility, I think. And then factor in that people come from families, friends, or cultures/society, etc., which dump their "shoulds" on us. We need, especially as women, to look deep within and get to an understanding that we are fine as we are. Not an easy prospect much of the time.
1 person likes this
@vhpsandi (360)
• Mumbai, India
7 Apr 16
Is it not ironic that the dark skinned want to get fairer, while the fair go to any extent to get tanned. Just goes to show man is never satisfied. Also the girls with curls want straight hair and the ones with straight get theirs permed. It is a crazy world.
1 person likes this
@hereandthere (28908)
• Philippines
7 Apr 16
i only buy brands i'm familiar with. sometimes skin tone is skin deep because they turn out to be incompetent and unreliable.
1 person likes this
@JMAndres (731)
• Zamboanga City, Philippines
7 Apr 16
As a teenager physical looks really matter on how people treat me. I is really a heartbreaking attitude that are society now have. So with these I aim to look the best I could. I tried using whitening product but my skin are so sensitive and I am starting to become picky on which products to use. :)