Why the Bindis/Kumkum/Tilak worn by Indian ladies are red?

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More often, the bindis/kumkum/bottu/Tilak/Tika (different names in different regions) worn by Inian ladies on their forehead are in red color as it considered to represent, Love Honor Prosperity Strength and Passion In Hindu philosophy of Religion the nature is made up of three components. These are 'goodness (Sattva)', Rajas (passion)', and 'Tamas (darkness)'. The colors associated with them are white for goodness, Red for passion, and black for darkness.Red is associated with love and fertility.