Becoming a benchmark

@sunrisefan (17121)
Philippines
February 6, 2017 8:24pm CST
I come from a family who lived on doing small business in a general merchandise store. It's practically the reason why I never got into sports because summers and class breaks were spent on tending the store. It could probably be the reason why I (and other Chinese for that matter) was good at math. Over the years that I spent summers and breaks in the store, I realized that some products/merchandise were the leaders in the market that people used them as the generic name of the product itself. Take the case of Colgate. Some customers would say "Let buy a Close-up Colgate". Close-up was another toothpaste brand. Viva and Purico were two brands of lard and people woud also say "May I buy a Purico Viva" making Purico as the generic name itself for the lard (or a benchmark). Another was Blue Wheel and Perla (both were laundry bars) where people would also look for a "Blue Wheel Perla". Not to be forgotten were Coca-Cola and Pepsi-Cola where people would say "I'd like to buy a Coke Pepsi". I also remember the time when the word Filipina (a female citizen of the Philippines) was defined as a "domestic helper or DH" because there was a time when many Filipnas would seek employment abroad becaue of better pay even if they were professionals back home (as in teacher, accountant or even a nurse sometimes).
9 people like this
7 responses
@SIMPLYD (78118)
• Philippines
7 Feb 17
Actually , there are a lot of brands that became synonymous with a thing. One of those that I can remember and is still now being used is Kodak. When we say Kodak it means camera. And I think Kodak nowadays was overtaken by Canon as to camera.
5 people like this
@sunrisefan (17121)
• Philippines
7 Feb 17
Yes and people would say "He's a Kodaker" referring to a photographer :)
2 people like this
@SIMPLYD (78118)
• Philippines
7 Feb 17
@sunrisefan And we would say Kodakan mo kami (Please take our photograph) .
3 people like this
@sunrisefan (17121)
• Philippines
7 Feb 17
@SIMPLYD Yes, that's usually it hehehe!
1 person likes this
@brokenbee (7806)
• Philippines
7 Feb 17
Hmmm We buy tanks of gasul. And there were times when we go Kodak-ing. Lol! Ooh! That couldn't be. I am working right now and I need to know the right brands of the products to distinguish them from the product names. hihihihi If I will make a mistake here, there will also be a mistake in the tax categorization of these items. LOL
3 people like this
@sunrisefan (17121)
• Philippines
7 Feb 17
You're right - Gasul, which is a product of Petron is associated with LPG itself. Kodak as well is also taken as the act of picture-taking :)
1 person likes this
@brokenbee (7806)
• Philippines
7 Feb 17
@sunrisefan hahahaha! But what I find funny is what the older people here call the pair of slippers. They call it "ismagel". Not sure if they refer to "smuggle" and I wonder if during their time, these goods were smuggled. LOL
2 people like this
@sunrisefan (17121)
• Philippines
7 Feb 17
@brokenbee Yes, older people usually call those rubber slippers "smuggle". Maybe, they were indeed smuggled into the country before, thus the name :) I'm also curious how that name came about.
2 people like this
@DianneN (74407)
• United States
7 Feb 17
We have generic brands here, too. I buy brand name products, because most, if not all, seem to be better quality. Many refer to a sofa as a cola. A pen as a Bic.
3 people like this
@sunrisefan (17121)
• Philippines
7 Feb 17
Yes, I remember using Bic in my elementary years :) As to preference to branded products, we're on the same page, Ms. Dianne :)
1 person likes this
@DianneN (74407)
• United States
7 Feb 17
@sunrisefan Good to hear that!
1 person likes this
@sunrisefan (17121)
• Philippines
7 Feb 17
@allen0187 (32597)
• Philippines
7 Feb 17
The magic of branding at its finest!
2 people like this
@sunrisefan (17121)
• Philippines
7 Feb 17
Yes and they become the benchmarks :)
1 person likes this
@Beatburn (3914)
• Philippines
7 Feb 17
And we often refer to the imported brands as the benchmark.
2 people like this
@sunrisefan (17121)
• Philippines
8 Feb 17
@Beatburn Is it the "colonial" mentality in us?
1 person likes this
@JudyEv (118890)
• Bunbury, Australia
7 Feb 17
In Australia we often talk about biros meaning 'pens' but Biro is a registered trademark. Ugg boots is another example.
2 people like this
@sunrisefan (17121)
• Philippines
7 Feb 17
I thought it was only here in our country that a brand is mistaken for the product itself :)
1 person likes this
@thelme55 (14014)
• Germany
7 Feb 17
Yes, I remember those brands we used to say in the store. What I don't like is when my relatives said, " play the sounds" instead of music.It always bothers me because sounds is anything annoying for me while music could be relaxing.
1 person likes this
@sunrisefan (17121)
• Philippines
8 Feb 17
Hahaha! Yes, I guess it was the young ones who started using "sounds" to mean music :)
1 person likes this
@thelme55 (14014)
• Germany
9 Feb 17
@sunrisefan yes, the young ones.
1 person likes this
@sunrisefan (17121)
• Philippines
9 Feb 17
@thelme55 And we were young once :)
1 person likes this
@ridingbet (47050)
• Philippines
7 Feb 17
yes, we Pinoys always do this. "Ate, pabili nga ng Colgate na Close-up?" (Can I buy Colgate that is Close-Up brand?) i think it is in us already to connect one brand with another.
1 person likes this
@sunrisefan (17121)
• Philippines
7 Feb 17
So you had the same experience to with Colgate :)
1 person likes this
@ridingbet (47050)
• Philippines
7 Feb 17
@sunrisefan yes ah. even Pepsi as Coke. i think we all have had that experience.
1 person likes this
@sunrisefan (17121)
• Philippines
7 Feb 17
1 person likes this