What motivated Google's choice of a dung beetle as its logo for today?

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Today’s Google icon is of a dung beetle winning an event at the Winter Olympics. An unlikely combination but I went looking to find out more about dung beetles as they are now an integral part of Australian agriculture. Dung beetles feed partly or exclusively on dung and can bury over 250 times its own weight in a night. Some species are rollers and roll dung into balls used as food or breeding chambers; other are tunnelers and bury the dung wherever they find it and some simply live in manure. The Australian Dung Beetle Project was the brainchild of Dr George Bornemissza of the Commonwealth Scientific and Industrial Research Organisation (CSIRO) and formed to try to control the polluting effects of cattle dung. Native Australian dung beetles were used to the hard, dry, fibrous faeces of kangaroos and the like. They had no interest in cow dung which remained on the soil surface causing future pasture to be rank and unpalatable. The dung also provided a breeding ground for various species of pests and parasitic worms. Various species of foreign dung beetles were introduced and the results have been very satisfactory, improving pasture condition and reducing the number of flies and worms. You can buy started kits of 5,000 beetles but I couldn’t find a price. Two things are particularly intriguing to be me. The beetles roll the balls with their hind legs, walking backwards on their front legs. Can you see him standing on his head in the photo? And why do you think Google made this choice? And Wikipedia tells me the nocturnal African dung beetle (Scarabaeus satyrus) orients itself and navigates using the Milky Way. It is the only known non-human animal to do so but how they work these things out is beyond me. Photo courtesy: Clinton & Charles Robertson from RAF Lakenheath, UK & San Marcos, TX, USA & UK (Dung Beetle Uploaded by Jacopo Werther) [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)].