What I love about this small business

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There is a used book store in my area that is family owned and operated. They recently had a sale advertised and for some reason myself, and several others, thought that the sale was next week. Well, It wasn't. It was today. The business posted under their own post and said that for those who had got the day mixed up, if we go in next saturday and mention that post, they'll give us a deal off our purchases. Well, I thought that was awesome. Next Saturday is Small Business Saturday. I will have to make an effort to go to that store. This isn't the first time the store owners have offered to rectify an issue, and I just think that's awesome. I've already given them a good review online, and I've told several people about it as well. I would visit the shop more often if I had the money and if it wasn't so far away. Are you shopping on Small Business Saturday?