Why are gift cards such popular presents?

Gift cards are very popular because it always the person who receives them to purchase the items that they need and/or want specifically. However, last year, millions of gift cards that were issued at Christmas time have gone uncashed. It seems that gift cards are more popular for people who give them than to receive them.

I think because the shopping is transferred to the recipient

First of all cards are cheper than gifts. On the cards we can express ourselves. cards we can get anywhere. so these are popular