How many people believe Valentine's Day is just a ploy by Hallmark?

@nw1911guy (1134)
United States
January 19, 2007 2:59am CST
I was curious. I know most my single friends have mentioned it at one point or another. How many people out there think that Valentine's Day is just a ploy, by Hallmark, to get people to spend money?
2 people like this
10 responses
• Malaysia
4 Feb 07
While it's true that Hallmark uses Valentine just like any other special occasion days such as Birthday's , Graduation Day and Christmas to get people to spend money, I think it's unfair to go as far as to call it a ploy by Hallmark. Onced you call it a ploy, we might as well call all the florist who sells flowers on this special occassions, ploy-makers too. From my viewpoint, they are just earning a living and aren't actually forcing us to buy cards from them if we can't afford it. As far as I see it, as people grow in affluence and spending power, naturally they would like to get something that would reflect it. Hallmark , for many represents the best there is in the gift department. There's all to it.
2 people like this
@nw1911guy (1134)
• United States
4 Feb 07
This was sort of meant tongue in cheek. lol
• United States
4 Feb 07
February 14th is just a sorry excuse for all the card shops, florists, candy shops, etc to make extra money - not JUST Hallmark. I think that's the point the poster was trying to make. I could be wrong, though. Anyway, it's an idiotic and loathsome day that just points out to everyone who has someone and who doesn't and makes the people who don't have someone feel completely miserable. As if those people need a special day to point that out. Plus, I like what others have said and why set aside a day for "special treatment" when partners should be showing their love everyday? Bah. The whole day should've never existed.
1 person likes this
@berry9 (590)
• India
25 Jan 07
yes friend.it is true that they make lot of money on this day.it is all about spending.gift shops here are crowded with people.especially archies looks like an exibition hall on the particular day.even it is the same on newyear but it is much lower to what it used to be because now people use e-cards.
@nw1911guy (1134)
• United States
25 Jan 07
That's an interesting thought. Hadn't really thought about the e-cards.
1 person likes this
@Poison_Girl (4163)
• United States
20 Jan 07
Oh, don't even get me started! Not only is this day the most awful made-up holiday and sorry excuse for a Hallmark holiday, it's also just a day set aside to point out to those of us who are alone that we are indeed alone and then proceed to rub it in our faces and make us feel worse. This day needs to NOT exist and better yet, it needs to have never existed in history! I cannot tell you how much I completely LOATHE this awful day.
1 person likes this
@nw1911guy (1134)
• United States
20 Jan 07
Why don't you tell us how you really feel. And I knew I'd see you here for this one.lol
1 person likes this
• United States
20 Jan 07
LOL Yeah, I just couldn't resist.
1 person likes this
@nw1911guy (1134)
• United States
23 Jan 07
I'm surprised more didn't jump in on this one. lol
@coffeechat (1961)
• New Zealand
4 Feb 07
Valentine's Day is named after two men who were both Christian martyrs named Valentine. The name became associated with romantic love in the Middle Ages when the tradition of courtly love flourished. The High Court Love was established in Paris on Valentine's Day 1400. The court dealth with love contracts, betrayals, and violence against women and the judges were selected by women on the basis of poetry reading (That should explain why Valentine's card contents sound mushy). Saint Valentine's Day or Valentine's Day is the traditional day on which, lovers express their love by giving gifts, cards, chocolates, flowers and just about anything one can think of. In the US, Valentine's Day is tagged as "Hallmark Day" because it is the second largest card-sending holiday next to Christmas and Hallmark is one of the largest companies who really sell well on these days. An estimate of of about one billion people go out and buy cards for their loved ones on Valentine's Day. If I were somebody who runs a greeting card business, I sure would push to create, market and sell cards based on holidays where people would definitely go out and buy. Hallmark just happens to be one greeting card company who market their products very well. I personally think that Valentine's Day is nothing more than an occasion where we get that "special attention", nice gifts, excellent treatment from our loved ones. Wouldn't it be nice if everyday is the same as "Valentine's Day"?
@nw1911guy (1134)
• United States
4 Feb 07
See and I think that is the way it should be rather than one lousy day a year.
• United States
24 Jan 07
I think it is a sad day. I dont want candy and flowers 1 day a year when the calander reminds you I'm supposed to be special. I want suprises often, throughout the year, so I know you can think of something all by yourself. While I dont belive the card companies "invented" any specific holidays. HMMMMM Maybe with the exception of silly ones like Mother-In-Law day...secerataries day...best friend day..and so on. They sure do make hefty profits. Isnt Christmas alone like 50% of most retailers profits for the year? Amazing how much money we'll spend in our busy lives to "prove" we care, when what most of us want is a hug and smile from someone special.
@nw1911guy (1134)
• United States
24 Jan 07
Very very good point.
@WebMann (4732)
• Canada
23 Jan 07
Hey there I would say that Valentine's Day has been around a little longer than Hallmark. :) I use Valentine's Day to make up for the times throughout the year that I should have done something special. But Hallmark doesn't make any money on us.
@sunshinecup (7881)
19 Jan 07
I don't know if Hallmark was around when Valentines day began, but it sure does seem they and the jewelers really do benefit from it doesn't. I am pretty darn sure card makers came up with mother's days and possibly Tie makers came up with father's day, LOL. We have a tradition on all three of those holidays to create out gifts for each other. Instead of spending money we really don't have, we just hand make it from the heart. We enjoy it so much more that way.
1 person likes this
@nw1911guy (1134)
• United States
19 Jan 07
You know sunshine, I think that is an excellent idea. Another thing I always wondered was, why would a guy give chocolates to his female partner? This doesn't make sense to me. I mean yeah, ok she probably likes chocolate, but it comes in such huge boxes it's like saying, "Here honey I think you're fat enough." lol
@weemam (13377)
4 Feb 07
when I was young and newly in love I loved valentines day , but now I know that it takes more than one special day to make you happy , every one of my days with my hubby are special days xx
@willocfc (965)
• Australia
4 Feb 07
LOL i guess you are right but in todays day and age are people even still buying greeting cards? its so easy to create and print your own or to send an ecard these days that im sure business has dropped quite a bit for businesses like hallmark over the past few years
1 person likes this
@tigerdragon (4297)
• Philippines
24 Jan 07
of coure, it is! just like the christmas season.actually, a marketing strategy which the capitalist have made use of events to increase sales but somehow part of it is really to commemorate a loving relationship with someone you love whether romantic or not. i really do not know who st.valentine was or was there?what i know is that of st. francis of assisi that's why we celebrate a day of loving.he is like the mother of theresa whom we know of .
1 person likes this