| When Chanel Used to Mention Prices in Commercials for the No.5: The Sophistication Learning Curve{  | | 
I was foraging You Tube for some retro Chanel No. 5 ads to add some historic perspective on the advertising of the most famous perfume in the world, when I came upon two that made me smile. What you see... | | view full article |
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| | | | | 1.  echomonster (2519) | 6 months ago |  It's interesting that the Chanel commercials are now too "sophisticated" to mention price. Probably many of its wearers are not that price sensitive. Still, I don't see anything wrong with listing prices in commercials -- it lets the consumer decide right then and there if the product is something he or she can afford. It thus makes the commercial more informative and useful. No matter how much like a movie the new commercials are like, I don't think they're going to convince people to spend more on perfume than they can afford.
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