BETC Euro RSCG focuses on the middle-class Web surfer at the end of the supply-and-demand chain for child pornography. (...)
The TV spot shows a boy struggling for normalcy as he carries a dying version of himself through his daily life. (...)
The boy seems more inconvenienced than pained by his work, so the tragedy of the situation is lost a bit. (...)
Broken dolls have been used before in similar contexts, but that doesn't dilute the visual impact here. (...)
What possesses people to mistreat and abuse others in such a heinous manner? Why would anyone treat another individual in such a degrading and humiliating manner? Maybe for the millions in state...
