Nice set of slides from Kevin Lim. He was invited again ("back by popular demand"!) to the Public Relations Society of America (PRSA) Buffalo/ Niagara Chapter.While it would have been better to hear him speak in person, his slides were self-explanatory to me. Nice quotes and images from various sources.PRSA: "Social Media - Strategies instead of Tools"View more documents from Kevin Lim.Slides 19 to 24 seems to sum up the essence of Kevin's talk: Strategy first, then decide on the (social...