Know what we love? When game characters are put in advertisements against their will. It's so wrong. Like this Canadian sign shop that uses Mario smack dab in the middle of its window. The store does: plastic signs, overhead signs, magnetic signs, lawn signs, banners, car/van/truck lettering, stickers, logos and "much more." Dunno, but when I think "signs," Mario isn't the first thing that jumps into my head. But there he is, front and center.