Photo update| Personalized in-flight magazines at Heathrow's Terminal 1

When we wrote about HSBC's new build-your-own-inflight-magazine concept last week, the kiosk had yet to open. It's now up and running in Heathrow's Terminal 1, so we wanted to share a few images....

Heated bus stops offer sympvertising and samples

When times are tough, there's nothing like a little sympathy from a brand to get through to consumers in a way no mass-media ad can. Case in point: To promote its new Stove Top Quick Cups, Kraft...

Tryvertising lab expands globally

Those who have watched with interest the rise of dedicated tryvertising spaces in Asia—including Sampleplaza in Shanghai, which we just recently covered, as well as Club C and Sample Lab in Japan—now...

Billboards give away free love

We've written about billboards that whisper and billboards that even talk back, but not until recently had we heard of billboards that give out free love. Sure enough, though, the outdoor outfitters...

Free holiday love in Manila

If ever there was a time of year made for free love, it's the holiday season. Apparently the same thought recently occurred to Manila cafe chain Delifrance, because this year it has launched a...