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Disney Takes Twice Failed MVNO Concept To Japan email this discussion to a friend?

Techdirt (1) 
9 months ago

Having already failed spectacularly (twice!) to offer mobile phone service in the US, Disney has apparently decided that Japan is the perfect place to try out its MVNO option for the third time. It's going to use Softbank's mobile network and try to convince people it's worth totally changing mobile phone service providers because (wait for it...) its "famous characters" will be associated with the handsets, and Disney movies will be available for download. Has the company has learned...