The NY Times reports today about Coca-Cola's new virtual world website. Coke has set up an island called CC Metro in the virtual world There.com (a similar site to SecondLife, but with more controls). NYT reports that at CC Metro, Coca-Cola customers can set up avatars, and "buy clothing and accessories for their avatars using reward points culled from codes on Coke bottle caps". The site also lets users upload videos, create music mashups and play games. You can access this at MyCoke.com. ...