Chapter 6 - Boiler Room MarketingAs I previously mentioned in Chapter 4, Bombardment of Easy Dollars, one of the most profitable marketing methods for subprime lenders was telemarketing to their own current customers (mortgagees).  The least expensive method of accomplishing this was simply for subprime lenders to utilize their own account executives as not only account executives, but as the telemarketers, and subprime lenders developed their own telemarketing methods which were...