Many newly independent small business people make the mistake of giving away too much of their services for free. Many seasoned professionals run into the same issue, like Drew McLellan giving away the milk.I was at lunch with a peer and friend the other day, telling her a story about how a mutual acquaintance had called me out of the blue to ask for some marketing counsel, which of course I gave her. My lunch companion said, "I hope you charged her." Gulp.Andy Sernovitz suggests you give...