Choosing a Website Address: It's All in the (Domain) Name

If you thought choosing your first-born child’s name was hard, then you’ve not tried selecting the perfect website address. After all, if your very own business name is unavailable,...

A leadership treat

CDW is one of those technology companies that operates quietly and effectively in the background, and makes a lot of money -- $8 billion in 2007, up from $4 billion in 2001.One reason why: The...

Microsoft's reframing

There sure are a lot of "I don't get it" comments out there about Microsoft's ad campaign featuring Jerry Seinfeld and Bill Gates. It's continuing today with the release of "episode two." The...

Your marketing mix

Marketing mix sounds like it could be a box item on a store shelf. Yet for some reason, that's the familiar term among marketing veeps and managers when it comes to thinking about the coming year....

Why customer rituals work

You may know I'm something of a Pittsburgh Steelers fan. Every city I've called home, and many I've only visited, has had a bar where Steelers fans gather to watch our beloved team crush its unworthy...