Spotted these recent posts in LisNews.org:Librarians in the Scottish community of Edinburgh are being re-styled from "librarians" to "audience development officers".A link to an opinion piece, reflecting on reasons why Americans don't read.The articles were interesting by themselves. Together, I see them as issues that relates broadly to the role of librarians.The current brand name isn't that bad, is it?Nowadays, I don't mind what I'm called (although I used to, but that's another story) --...