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| Marketing Through the Transaction  | | 
There are at least three phases to every successful customer acquisition. They have many names, but let’s just call them - 1) before the sale, 2) during the sale, and 3) after the sale. Note that I said successful acquisition.
Small business marketers seem to get the before and during parts, but so few get [...] | | view full article |
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Duct Tape Marketi...
(2) | | I’m presenting a workshop this week titled - How to get sales and marketing on the same page.
The point of the discussion is to help the audience, made up of marketers and the sales people for... | |
| |
Duct Tape Marketi...
(2) | | I’m presenting a workshop this week titled - How to get sales and marketing on the same page.
The point of the discussion is to help the audience, made up of marketers and the sales people for... | |
| |
Real Estate Marke...
(1) | | If you wanted to buy the book Influence, would you type "books" into the search engines? Or "Influence, by Robert Cialdini" If you wanted to buy a Maytag Washer, would you type "Washing Machine" into... | |
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Real Estate Marke...
(1) | | If you wanted to buy the book Influence, would you type "books" into the search engines? Or "Influence, by Robert Cialdini" If you wanted to buy a Maytag Washer, would you type "Washing Machine" into... | |
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