Appealing to gravanity of smokers who plan to quit

As consumers around the world make their New Year's resolutions for 2009, it's a pretty safe bet that quitting smoking ranks high on the list of the most common ones. With that in mind,...

2008| This year's top 10 marketing & advertising ideas

We're deviating from our regular schedule to bring you the best new business ideas spotted in the last 12 months. We're convinced that these smart concepts will continue to provide entrepreneurs with...

Portable kiosk for mobile brands, roof terrace optional

Consumers have become increasingly mobile and nomadic, so it's no surprise that brands are doing the same, as witnessed by the continued popularity of pop-up retail.Helping stores get out and about...

Heated bus stops offer sympvertising and samples

When times are tough, there's nothing like a little sympathy from a brand to get through to consumers in a way no mass-media ad can. Case in point: To promote its new Stove Top Quick Cups, Kraft...

Photo update| Personalized in-flight magazines at Heathrow's Terminal 1

When we wrote about HSBC's new build-your-own-inflight-magazine concept last week, the kiosk had yet to open. It's now up and running in Heathrow's Terminal 1, so we wanted to share a few images....