| Connect like-minded people. My previous post only captured one part of the equation... the work of the marketer marketing to (or at) the consumer. It leaves out the future, which involves finding and... | |
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| The product they sell is drama. When I went to business school, we spent an entire 90 minute class on how to read the Wall Street Journal. That's a rare treat... being taught how to understand and... | |
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| The New York Times, like all newspapers, is in big trouble. Unlike other papers, though, they've got a shot. And we can all learn a lesson about focusing on the great (by looking at what they should... | |
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| The post about the gulf between passion and pop touched a chord. A few readers remembered Geoff Moore’s classic Crossing the Chasm. This is a super book (particularly the original (used) edition, not... | |
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| Here's a new curve for you: I'm calling it the passion/pop curve. That bell curve to the left represents acceptance by the focused/excited/tastemaking community. Those are the people who love... | |
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| Make big promises; overdeliver. If you can define great marketing in fewer words than that, you win. "Big promises": treating people with respect, improving self-esteem, delivering results,... | |
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| Micah points us to this campaign from Tumi Luggage. Buy some nylon luggage, they'll plant some trees (one tree? A bush? It's not clear how many trees per suitcase). It's entirely possible that Tumi's... | |
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| Dave Pell has a brand new site. It's pretty simple. It gives you a popurls type view of the web for any search term you can imagine. Nicely done. (...) | |
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| Just got some work back from a new copyeditor hired by my publisher. She did a flawless job. She also wrecked my work. Totally wrecked it. By sanding off every edge, removing every idiom, making each... | |
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| If it gets to the RFP stage, you lost. Great business to business marketers (and profitable ones) make the sale long before that happens. The RFP is an organizational punt, it's a way of saying,... | |
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