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Springwise


Crowdsourced chocolate bar promotes Yellow Pages in New Zealand

Almost a year ago we wrote about the Yellow Treehouse, the pop-up restaurant created by the publisher of the New Zealand Yellow Pages to prove that all the suppliers for any project can be found...

Started in Springwise • 3 weeks ago • 0 responses
Tags: food & beverage, marketing & advertising, nz
Zen text editor aims to help writers concentrate

Distraction is the enemy of good writing, as anyone who ever puts pen to (figurative) paper certainly knows. There are several text editors out there that aim to limit writers' visual...

Started in Springwise • 3 weeks ago • 0 responses
Tags: life hacks, es
Google window decals link online & off for popular retailers

Every day it's a little less clear where the online world begins and the offline world ends—or vice versa. Case in point: a new effort just launched by Google uses window decals to help the most...

Started in Springwise • 3 weeks ago • 0 responses
Tags: marketing & advertising, us
New packaging prolongs shelf life of bananas

Health-conscious consumers bananas are a welcome part of a convenience store's offering. That is, until they turn brown. Which is why Del Monte developed a new plastic wrap for bananas that promises...

Started in Springwise • 3 weeks ago • 0 responses
Tags: food & beverage, retail, us
Wedding registry site lists 'wishes, not stuff'

We've seen a couple of Canadian businesses that aim to improve the gift-giving process: DreamBank, which lets people collect donations towards their dream purchases, and ECHOage, which does much the...

Started in Springwise • 3 weeks ago • 0 responses
Tags: lifestyle & leisure, ca
Financial newspaper crowdsources ad campaign

To build buzz for next year's ad campaign, The Australian Financial Review recently used a competition to crowdsource ad copy from readers. Dubbed Write Our Next Ad, the brief was for a short, sharp,...

Started in Springwise • 3 weeks ago • 0 responses
Tags: marketing & advertising, au
Pick-your-price marketplace for music, games & ebooks

Buskers have played on city streets for hundreds of years, working on the premise that people are willing to pay for a decent performance. Operating on a similar model, Anjuno could be seen as...

Started in Springwise • 3 weeks ago • 0 responses
Tags: entertainment, media & publishing, us
Adults-only colouring & activity book

Thanks largely to the anything-goes nature of the online world, audiences in mature consumer societies are not easily shocked. As a result, brands are harnessing ever higher levels of risqué to stand...

Started in Springwise • 3 weeks ago • 0 responses
Tags: entertainment, media & publishing, us
Design and sell your own knitwear

Knitwear fans can already design their own hats and even choose a granny to do the knitting, thanks to French Golden Hook. Now they can design their own cashmere sweaters, scarves and more—and then...

Started in Springwise • 3 weeks ago • 0 responses
Tags: fashion & beauty, retail, fr
Fake 'kid in a kit' excuses workers for leaving early

Parents may feel entitled to leave work early now and then so as to accommodate the needs of their children, but that doesn't mean their childless coworkers will agree. Aiming to bring the same...

Started in Springwise • 3 weeks ago • 0 responses
Tags: life hacks, us
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