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Common Sense PR


China Spins, World Applies PRessure

A student of public relations can see a belligerent pattern in the Chinese government’s reputation defence during the past year. Accusation: producing unsafe productsDefence: blame sloppy...

Started in Common Sense PR • 4 months ago • 0 responses
Tags: advocacy, communication tactics, crisis communications, ethics, event management
Marketing and PR News and Ideas: April 14, 2008

Worth reading:Today Is Blogger Appreciation Day (Unofficial) - With momentum and attention shifting to micro-blogging tools like Twitter, bloggers may be feeling a bit ignored, says...

Started in Common Sense PR • 4 months ago • 0 responses
Tags: marketing, news and ideas, bloggers, business communications, leaks
Social Media Navel Gazing at Record Levels

A well known blogger deletes his Twitter account, and I read about it in a dozen different places. Is there nothing more consequential to be talked about? Like, maybe, how to save the planet from...

Started in Common Sense PR • 4 months ago • 0 responses
Tags: celebrity pr, social media, twitter, gapingvoid, hugh macleod
Everything I Know about Business I Learned Fragging N00bs

There are some rules of engagement in online games. Learn them and you can play Call of Duty 4 and World of Warcraft without becoming a pariah. Apply them to business, and you will have some back-up...

Started in Common Sense PR • 4 months ago • 0 responses
Tags: careers, creativity, learning resources, networking, office politics
Olympic Torch Relay: Virtual Edition

Talk about having your symbolism hijacked. The Chinese government and the International Olympic Committee have seen the usual positive tenor of the international torch relay degenerate into a...

Started in Common Sense PR • 4 months ago • 0 responses
Tags: advocacy, buzz, communication tactics, crisis communications, ethics
Quick Tip: Shake Things Up

We spend way too much time in our comfort zone, dealing with issues that make us feel safe, using methods that have worked well in the past. There’s nothing wrong with duplicating past...

Started in Common Sense PR • 4 months ago • 0 responses
Tags: communication skills, communication tactics, creativity, quick tips, work
Taking Back Your Inbox - the E-mail Dilemma

Jeremiah Owyang started a good discussion about the love-hate relationship so many of us have with e-mail.It’s a crucial tool for work and our private lives. Yet, more often than not, we find...

Started in Common Sense PR • 4 months ago • 0 responses
Tags: pr tools, work, writing, jeremiah owyang, e-mail
PR Students and Pros Meet Online

Anyone who thinks the world needs yet another social networking site must have rocks in their head. Cue the music. I guess Robert French, a public relations instructor at Auburn University has rocks...

Started in Common Sense PR • 4 months ago • 0 responses
Tags: careers, communication skills, conferences and webinars, entry level pr, learning resources
Identity Hijacking for Humor - How Far Is Too Far?

Stealing someone’s identity to defraud someone is a serious criminal offence. Borrowing someone’s identity to take the piss out of them, as the Brits would say, is a time-tested satirical...

Started in Common Sense PR • 4 months ago • 0 responses
Tags: buzz, creativity, crisis communications, ethics, humor
Greenwashing Critique from Down Under

After my send-up of the dangers of Earth Hour last week, I got pinged about an excellent critique of the world-wide event.The source - a high school in Australia - was a bit unexpected, but the...

Started in Common Sense PR • 4 months ago • 0 responses
Tags: advocacy, ethics, event management, news and ideas, promotions
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