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Common Sense PR


A Lie Will Hurt You if You Leave It Alone

Lying is a lot like getting drunk. It may feel exhilerating while you’re doing it, but eventually you’re going to look like an ass, and someone has to clean up the mess. Yet, with...

Started in Common Sense PR • 12 months ago • 0 responses
Tags: marketing, persuasion, customers, audiences, reputation management
Happy (Belated) Blogiversary to Common Sense PR

Okay, so I missed my own blogging anniverary. It’s never too late for cake and candles. My first post for Common Sense PR was on October 18, 2006, but the blog didn’t officially launch...

Started in Common Sense PR • 12 months ago • 0 responses
Tags: linkage, networking, social media, audiences, blogiversary
Douglas Coupland on the Democratization of Omniscience

I used to envy Douglas Coupland because he worked for the short-lived Vista magazine, which blended business journalism and the examination of ideas and trends. Think Fast Company with more of a zen...

Started in Common Sense PR • 12 months ago • 0 responses
Tags: news and ideas, creativity, pr tools, douglas coupland, writer
Communications Is One of the Keys to Leadership

Great leaders must not only hold strong beliefs and exercise willpower, they must also communicate with their allies, their opponents and the public. Historian Paul Johnson recently gave a speech...

Started in Common Sense PR • 12 months ago • 0 responses
Tags: sources, persuasion, executive mindset, strategic thinking, communication skills
Marketing and PR News and Ideas, December 31, 2007

Worth reading: A Manifesto for the New PR - Paul Gillin comments on the Arthur W. Page Society’s report on the evolution of corporate communications. No Predictions for 2008 - Needs - Chris...

Started in Common Sense PR • 12 months ago • 0 responses
Tags: news and ideas, sources, marketing, pr, google reader
What I Want to See in 2008

I’m almost done with the lists and wrap-ups. Now a short post on what I’m looking forward to (personally, professionally and worldwide) in 2008.Less intolerance. Less focus on gadgets...

Started in Common Sense PR • 12 months ago • 0 responses
Tags: creativity, strategic thinking, pr, 2008, new year
Best of Common Sense PR 2007

A totally subjective list of my best posts on this blog this year:Appalling BehaviorStrumpette’s Amanda Chapel Calls it Quits The Blog Reputation Fallout ContinuesBusiness AdviceThe...

Started in Common Sense PR • 12 months ago • 0 responses
Tags: marketing, best of... , pr, common sense pr, eric eggertson
Best Communications Tips - 2007

I dispense lots of advice for communicating in the business world. You decide how valuable it is!Here are my favorite tips from 2007:Don’t Edit your First Draft Ask for the Business Ask...

Started in Common Sense PR • 12 months ago • 0 responses
Tags: best of... , quick tips, communication skills, writing, pr
Soliciting Content for Internal Communications Vehicles

Some corporate communications departments face the unending task of soliciting articles and bulletins for the employee newsletter. If there isn’t an existing cadre of regular correspondents,...

Started in Common Sense PR • 12 months ago • 0 responses
Tags: audiences, social media, advocacy, persuasion, office politics
Is a Prize for Internal Contributors a Good Idea?

One of my e-peers posed a question the other day about offering inducements for participation on an internal blog. Here are some of my suggestions for Lauren Vargas, who asked on Twitter about...

Started in Common Sense PR • 12 months ago • 0 responses
Tags: audiences, work, communication tactics, writing, promotions