| For lawyers, the first rule is to never ask a question in court that you don’t know the answer to.For politicians, the first rule is to never leave yourself only one option.
Rudolph... | |
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| You can’t go to a communicators’ conference without bumping into a session on Crisis Communications Management. But how many people offer to help you prepare for a runaway... | |
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| If I want to have a record of an interaction, nothing is simpler than an e-mail.
You’ve no doubt received several confirmation e-mails that sum up a conversation, and clearly state the... | |
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| Not all advice has to be earth shattering.
Lillie Amman goes over the basics of using e-mail, and some of her points are worth incorporating into a company style guide on communications.Some... | |
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| Though not on the same scale (or with as much anger) as Jeff Jarvis’ advice on customer service for Dell, there was a blip of discussion yesterday about social network cum instant message... | |
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| As an advertising guru, Terry O’Reilly rocks.The host of The Age of Persuasion is back for his third season of audio voyages inside the world of advertising, trends, and influencing... | |
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| You have to admire the stiff upper lippedness of McDonald’s UK, as they respond to “questions” from “customers.”At what point should they just throw up their arms and... | |
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| Worth reading:
The Mindset of Marketers on ROI and Engagement - Jonathan Trenn points out the convoluted logic of traditional marketers transferring their dollars to online, while ignoring the... | |
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| Let’s take this as a given: it’s easier to get people under 30 interested in politics than it is to keep them committed through a lengthy campaign.
Does that mean young people are fickle?... | |
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| A few more words of wisdom from readers.Yuri Aksyonov, of the PRWeb blog (Russian language):Don’t try to be an “expert”. Asking “stupid” questions is not a shame. The shame is when you can’t... | |
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