Marketing Profs Daily Fix | |
| Neuroscientists have shown in study after study, that multi-tasking isn’t helping us be more productive, but in fact, is making us dumber. Are some Web 2.0 tools, with their promise of instant... | |
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| Know how I know when an online campaign is truly viral? When my non-geek, non-marketer friends pass it along to me. In other words, when those who don’t spend most of their waking time online notice,... | |
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| What better testing ground for new concept gourmet mini-supermarkets than Southern California? That’s what British supermarket giant Tesco thought, too. Fortune Magazine reporters Matthew Boyle and... | |
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| Imagine an event where all the content is delivered online, either "live" or recorded. This “virtual event” is delivered with an easy-to-use, game-like interface, and it includes features for social... | |
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| The other day, I came across a t-shirt that read “I’ll pay more for good design.” Now granted, I found it on a site I’d gotten from CoolHunter as I was looking for Hanukkah gifts, and the store was... | |
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| In addition to borrowing the oft-used title above, I am using the insights of writers and listeners much more tuned into listening than am I -- including Swami Chinmayananda; Brenda Ueland, a... | |
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| In the traditional view of business competition, I should hate David Maister. He targets the same types of clients that I do -- professional service firms -- and his work is designed to help them... | |
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| These days, everyone and her dog is a social media marketer, or so they tell us. But who’s really an expert? And who’s full of hot air? How do you tell the experts from the snake oil salesmen?Let’s... | |
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| Successfully doing something that has never been done before (innovating) is sort of like shooting an arrow at a target while blindfolded. You know where you want to go but until you draw back on the... | |
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| At Marketing Voices, I interviewed the CEO of BuzzLogic who talked to me about a new product they recently announced. Isolating conversations around products, brands and issues is tough to do, but... | |
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