Instigator Blog

The Future of Recruiting is Trust Agents

I’m currently in the middle of reading Trust Agents by Chris Brogan and Julien Smith. Combined with reading Inbound Marketing I can’t help but think more about how inbound marketing and...

Speaking at Startup School – Please Join Me

I’ve been invited by Steli Efti (here’s his blog) to speak in Startup School’s Founder Interview Series. Startup School was recently launched, and here’s how Steli describes...

The Half-Life of Trust, Reputation and Social Capital

Half-life is the period of time, for a substance undergoing decay, to decrease by half. Trust, reputation and social capital also decay, but at varying degrees. First, let’s look at how...

The Future of Recruiting is Inbound

Successful recruiting is more complicated than most people realize (except for those who are actively recruiting on a daily basis).Getting a ton of applicants is easy. Hiring people is easy.But...

10 Key Insights from Reading Inbound Marketing by Dharmesh Shah and Brian Halligan

I’m a big believer in inbound marketing. I’ve seen it work, and I’ve leveraged many of its tactics for myself, my business, and for others. I believe it will (and has already...

How Copywriting Reveals Market Segmentation Strategies

As most of you know by now, I’m a big fan of Steve Blank and his book The Four Steps to the Epiphany. One of the biggest points in his book (and hardest to digest) is about the existence of 4...

650 Strategic Ways to Choose a Premier, Unique, Full Service, Interactive Marketing, Digitally Driv

Say that 5 times fast, will ya? The truth is, I don’t have 650 reasons to do anything, but having spent the last few days doing some research into digital agencies, social media agencies, web...

Check Out These Startup Blogs

One of the best things about being involved in startups is the global community of entrepreneurs that exists. Many startup founders and employees blog and participate actively via social networking...

Startups Aren’t Small Companies

Everyone says that startups are fast-paced, innovative and able to take bigger risks more quickly than large companies. But the reality is that too many startups are not prepared for the risk-taking...

Where’s the Surprise on the Web?

Join me for my latest obsession: Surprise. In thinking about Surprise and how it relates to my business and the Web in general, I realize that there’s absolutely not enough surprise on the...