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Same product, different brand? email this discussion to a friend?

myLot reputation of 95/100. Noot54 (4433)   ranked 248 out of 38,036 in life3 years ago

Have you noticed if you travel you very often find the same product under a different brand name in a different country?
For instance in England there's been a huge advertising push for a botled cider called Magners and it's pushed as a very Irish product.
If you go to Dublin the same bottled cider (same label, everything except the name!) is called Bulmers, which is an old established English cider company!
So which one is for real? Is it Magners or Bulmers? Irish or English?

 
 
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killahclaire (1711) response was accepted on 6/29/2007.
denotes best response.
tags:  product, brand, advertise, magners
 
1. myLot reputation of 85/100. killahclaire (1711)   ranked 1,080 out of 38,036 in life   3 years ago

Well i know it as Magners and I live in Scotland and I was just on their website their and apprently the export brand is called Magners.

"decades and an insight into the commercial success of the flagship brand, Bulmers Original Cider, and the export brand, Magners Irish Cider."
http://www.bulmers.ie/about-us/

Do you remember years ago we used to have a cleanign product called Jif. It was stuff for cleaning your bathroom and then a few years a go it became Cif to come in line with Europe. The people is the UK were baffled at this new word Cif as we son't have many words with the "CI" in it.

I think often companies chose words depending on the countries heritage and their language as well as dialect and with Ireland being Gaelic then Bulmers may be more comforting to them.


myLot reputation of 95/100. Noot54 (4433)   ranked 248 out of 38,036 in life  3 years ago

I recall Jif being changed to Cif and Ken Bruce making jokes about it on Radio 2 as of course it sound like the shortened version of 'syphilis', 'syph'!
Thanks for the info!

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2. myLot reputation of 95/100. rhinoboy (1354)   ranked 384 out of 38,036 in life   3 years ago

The changing of brand names on familiar prducts happened quite a bit through the 90's I think.
Marathon bars changed to Snickers and Opal Fruits to Starburst etc etc.

I think the aim was to allow further use of advertising, rather than having to make different commercials for the same product under 2 or more names. I did wonder why things were named differently in other countries anyway, having been manufactured in the same place, but then got to thinking of all the 'comedy' holiday snaps of brit tourists in eastern European states proudly displaying Kunt chocolate bars and Klittoris chewing gum etc.


myLot reputation of 95/100. Noot54 (4433)   ranked 248 out of 38,036 in life  3 years ago

Aah, happy days. There was a tv documentary about East Germany many years ago where the huge banner outside a steelworks proclaimed that 'the State thanked the workers for their massive erections.'
And wasn't it one of Chris Tarrants's favourites that in Australia Durex was what we call Sellotape?

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