Same product, different brand?

Well i know it as Magners and I live in Scotland and I was just on their website their and apprently the export brand is called Magners.

"decades and an insight into the commercial success of the flagship brand, Bulmers Original Cider, and the export brand, Magners Irish Cider."
http://www.bulmers.ie/about-us/

Do you remember years ago we used to have a cleanign product called Jif. It was stuff for cleaning your bathroom and then a few years a go it became Cif to come in line with Europe. The people is the UK were baffled at this new word Cif as we son't have many words with the "CI" in it.

I think often companies chose words depending on the countries heritage and their language as well as dialect and with Ireland being Gaelic then Bulmers may be more comforting to them.

The changing of brand names on familiar prducts happened quite a bit through the 90's I think.
Marathon bars changed to Snickers and Opal Fruits to Starburst etc etc.

I think the aim was to allow further use of advertising, rather than having to make different commercials for the same product under 2 or more names. I did wonder why things were named differently in other countries anyway, having been manufactured in the same place, but then got to thinking of all the 'comedy' holiday snaps of brit tourists in eastern European states proudly displaying Kunt chocolate bars and Klittoris chewing gum etc.