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The Geico Cavemen vs. The Geico Gecko email this discussion to a friend?

KaylynneH (45)   ranked 660 out of 3,730 in watching television7 months ago

I hold strong interests in marketing and advertising and as a result I will occasionally pay more attention to commercials than the television shows that I'm actually watching.

For a while now the car insurance company Geico has had a few different "spokespersons" in their commercials, specifically the Geico Gecko and the Geico Caveman and I was just curious - which do you prefer?

I can kind understand how the 'mascots' came about (the Gecko through the company's name if mispronounced and the Caveman from a campaign slogan that stated, "so easy, a caveman can do it") but I wonder if these two were chosen to somehow target different people.

So which do you think you prefer and why do you prefer that particular 'spokesperson' in the Geico commercial?

 
 
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tags:  geico, commercials, television, advertising, marketing
 
1. myLot reputation of 93/100. tinkerick (807)   ranked 1,442 out of 3,730 in watching television   7 months ago

In my opinion the Gecko has the "cute appeal" that draws the attention of a wide array of audiences. The Cavemen have a bit more sophisticated humor element in them, in that you have to pay attention to their actions, reactions and what they say. The fact that they are Cavemen allows the writers to utilize prejudism, stereotyping and other such human elements without offending anyone.

I like the Cavemen humor, but all in all - I like the Gecko best. happy


KaylynneH (45)   ranked 660 out of 3,730 in watching television  7 months ago

I agree with you and I also think its very interesting that you say that the Cavemen are used to bring forth stereotyping and prejudice! I'm not sure many people would have really thought about that (I know thats not the point of the commercials:P) but I'm sure that it does somehow help certain people to the Cavemen on different levels.


KaylynneH (45)   ranked 660 out of 3,730 in watching television  7 months ago

Minor edit:
"...I'm sure that it does somehow help certain people relate to the Cavemen on different levels."

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2. myLot reputation of 94/100. enchantedleppard (1341)   ranked 324 out of 3,730 in watching television   7 months ago

Hands down, the Gecko wins it. I cannot stand the Cavemen commericals and find myself switching the channel over when they come on. I watch the Gecko and think he's cute. They do a good job making him cute and witty.. making people want to watch him.


KaylynneH (45)   ranked 660 out of 3,730 in watching television  7 months ago

I agree, they make the Gecko very witty and he is cute. He's also pretty funny - even when he didn't talk, I remember that he was placed in funny situations (for example, in one commercial a spokesman was holding the Gecko in his hand while he talked about the product, but accidentally dropped the poor Gecko at the end of the commercial when he went to give a thumbs up sign. And in another commercial the spokesman is at a woman's house where there are a lot of cats around and there is a shot of all the cats kind of circling in on the Gecko. I found those commercials quite funny - and the Gecko didn't even need to speak for them to draw me in!)

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3. myLot reputation of 99/100. sunshinelady (5462)   ranked 754 out of 3,730 in watching television   7 months ago

I have to say I like the Geico Gecko. I think it is a cute way to get something across to the public. I like watching the commercial with that little lizard in it. I turn the channel if the caveman is in the commercial. I just don't care for the commercial with them in it. Another thing is they come with different ways the gecko is talking about the insurance company. When I see that commercial I always smile and will watch the whole commercial.

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