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The french Government wants truth in advertising email this discussion to a friend?

myLot reputation of 79/100. deathspectacular (877)   ranked 1,344 out of 2,526 in beauty3 months ago

"It's not just Boyer who believes this, either. Fifty other French politicians have gotten behind the proposed law, which would require all enhanced photographs to read: "Photograph retouched to modify the physical appearance of a person." This would not only apply to advertisements, it would also apply to press photos, political campaigns, art photography, and photos on product packaging, according to the Telegraph. Advertisers who fail to include the disclaimer could be fined €37,500 (about $55,440 under today's conversion rates) or up to 50 percent of the cost of the campaign—we assume whichever is higher."

I think this is a really good idea. It's not saying that photographs can't be photoshopped. It's not even trying to regulate the amount of photoshopping. It's just saying that photoshopping has to be acknowledged.

Read the full article here:
http://arstechnica.com/tech-policy/news/2009/09/france-considers-warning-label-on-photoshopped-imagery.ars

 
 
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tags:  photoshop, advertising
 
1. myLot reputation of 88/100. maezee (4692)   ranked 77 out of 2,526 in beauty   3 months ago

I think this is a great idea! I wish the American government would do something like this too! Or at least start considering it.

It reminds me of how sometimes, on a food packaging, when the food in question is blown-up to appear bigger than it is, how there is a disclaimer that "picture is not actual size" (or whatever they say), or like in a weight-loss ad how there will be an asterik after "so-and-so lost FIFTY pounds with.. [this program]"** and on the bottom, in small print, it will say "results not typical" or something to that sort.

It's especially annoying for me when I see all of these makeup advertisements in magazines, or with any product that it promises to CHANGE the way you look. To me, it doesn't matter if a girl in a Victoria Secret catalog or advertisement is photo shopped - because it's not.. their complexion or thinness that we're looking to buy. But if it's Revlon's new foundation coming out, I think it's messed up that they think they can PHOTOSHOP the celebrity that is representing their product in the ad. It defies the purpose of the product. If the product WORKED, photoshopping wouldn't be necessary. Same with anti-aging products, cellulite-fighting products, makeup, etc. Ugh.


myLot reputation of 79/100. deathspectacular (877)   ranked 1,344 out of 2,526 in beauty  3 months ago

I know exactly what you mean. But, even with Victoria's secret ads there are people who don't realize that they're photoshopped. Having a disclaimer on there lets everybody know that it is.

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