|  i hope i earn big
AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.
Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.
It currently uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (Note that the Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)
Many sites use AdSense to monetize their content and some webmasters work hard to maximize their own AdSense income. They do this in three ways:
They use a wide range of traffic generating techniques including but not limited to online advertising.
They build valuable content on their sites; content which attracts AdSense ads and which pay out the most when they get clicked.
They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".
The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.
Contents [hide]
1 History
2 AdSense for feeds
3 AdSense for search
4 How AdSense works
5 Abuse
6 Criticism
7 See also
8 References
9 External links
[edit] History
The underlying technology behind AdSense was derived originally from WordNet and Simpli, a company started by the founder of Wordnet — George A. Miller — and a number of Professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel and Steve Reiss. [1] A variation of this technology utilizing Wordnet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998. [2] Oingo focused on semantic searches rather than brute force string searches. [3] Oingo changed its name to Applied Semantics, which was then bought by Google for an undisclosed amount in April 2003, to replace a similar system being developed in house. [4]
[edit] AdSense for feeds
In May 2005, Google unveiled AdSense for feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising — and in the long run, more quality feeds to choose from".
AdSense for feeds works by inserting images into a feed. When the image is displayed by the reader/browser, Google writes the ad content into the image that it returns. The ad content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's site in the same way as regular AdSense ads.
[edit] AdSense for search
A companion to the regular AdSense program, AdSense for search lets website owners place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However, only if the ads on the page are clicked, the publisher is paid. Adsense does not pay publishers for mere searches.
[edit] How AdSense works
Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose src attribute includes the URL of the page. Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords. (Some of the details are described in the AdSense patent.) If keywords have been cached already, ads are served for those keywords based on the AdWords bidding system.
[edit] Abuse
Some webmasters create sites tailored to lure searchers from Google and other engines onto their AdSense site to make money from clicks. These "zombie" sites often contain nothing but a large amount of interconnected, automated content (e.g.: A directory with content from the Open Directory Project, or scraper sites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs ("spam blogs"), which are centered around known high-paying keywords. Also many sites use free content from other web sites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.
There have also been reports of Trojans engineered to produce fake Google ads that are formatted to look like legitimate ones. The Trojan Horse apparently downloads itself onto an unsuspecting computer through a web page and then replaces the original ads with its own set of malicious ads. [5]
[edit] Criticism
Due to concerns about click fraud, Google AdSense has been criticized by some SEO firms as a large source of what Google calls "invalid clicks" in which one company clicks on a rival's search engine ads to drive up its costs. [6] Some publishers have been blocked by Google, complaining that little justification or transparency was provided. [7]
To help prevent click fraud, publishers can choose from a number of click tracking programs. These programs will display detailed information about the visitors who click on the AdSense advertisements. Publishers can use that data to determine if they've been a victim of click fraud or not. There are a number of such commercial scripts available for purchase. An open source alternative is AdLogger.
Google has also come under fire for allowing advertisers to abuse trademarks. In 2004, Google started allowing advertisers to bid on any search terms, including the trademarks of their competitors. [8]
[edit] See also
List of Google products
AdSense for MediaWiki
BidClix
Kanoodle
Yahoo! Search Marketing
[edit] References
^ Om Malik. "How Google is that?", Forbes, 1999-04-10.
^ Paula J. Hane. "Beyond Keyword Searching", Info Today, 1999-12-20.
^ Sherman Fridman. "NetZero Acquires Simpli.com's Marketing Technology", Newsbytes PM, 2000-05-25.
^ "Google Acquires Applied Semantics", Press release, 2003-04-23.
^ Benaifer Jah. "Trojan Horse program that targets Google Adsense ads", TechShout, 2005-12-27.
^ Charles C. Mann. "How click fraud could swallow the internet", Wired, January 2006.
^ Benjamin Cohen. "The nonsense about AdSense", The Times, 2006-07-04.
^ Stefanie Olsen. "Google plans trademark gambit", CNET, 2004-04-13.
[edit] External links
Google AdSense
Inside AdSense (official blog)
AdSense Patent Application
v • d • eGoogle Inc.[hide]
Chairman/CEO - Eric E. Schmidt | Technology President - Sergey Brin | Products President - Larry E. Page | CFO - George Reyes
Major products
Search: Books • Finance • Froogle • Images • Maps • News • Scholar • Video • Web
Advertising: AdSense • AdWords • Analytics
Communication & Publishing: Blogger • Calendar • Docs & Spreadsheets • Gmail • Groups • JotSpot • Page Creator • Orkut • YouTube
Computer Software: Desktop • Earth • Pack • Picasa • SketchUp • Talk • Toolbar
Corporate information
Google acquisitions • History of Google • Privacy Issues • Google China • Google.org
Stock Symbol: (NASDAQ: GOOG), (LSE: GGEA) • Annual Revenue: $7.14 billion USD (2006)
Employees: 10,674 (December 31, 2006) • Website: http://www.google.com/
Retrieved from "http://en.wikipedia.org/wiki/AdSense"
Categories: Google services | Advertising and Affiliate Networks | Web 2.0
ViewsArticle Discussion Edit this page History Personal toolsSign in / create account Navigation
Main page
Community portal
Featured content
Current events
Recent changes
Random article
Help
Contact Wikipedia
Donations
Search
Toolbox
What links here
Related changes
Upload file
Special pages
Printable version
Permanent link
Cite this article
In other languages
Català
Cesky
Dansk
Deutsch
Español
Euskara
Français
???
Bahasa Melayu
Norsk (bokmål)
Polski
Português
???????
Suomi
Svenska
???
This page was last modified 13:04, 25 January 2007. All text is available under the terms of the GNU Free Documentation License. (See Copyrights for details.)
Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a US-registered 501(c)(3) tax-deductible nonprofit charity.
Privacy policy About Wikipedia Disclaimers
what are your experiences
Related Resources: patent information, patent search, patent trademarks, us patent , us patent search
|
